All too often, a strong focus on research & development is typically seen as a detriment to the financial interests of a cannabis company. An investment in R&D can improve product development pipelines, process optimization, and QA/scalability concerns, all of which benefit the business in both the near and long term. This esteemed panel brings together experts in the fields of analytical testing, pharmaceutical and food product formulation across cannabis and psychedelics to discuss the importance of a strong R&D department, including how scientists can help a company's bottom line and why R&D is indispensable for business owners. This panel aims to help your brand differentiate itself from the ever-growing competition by highlighting the foundational importance of R&D.
You will learn:
- How to build scientific trust and let good science help your bottom line
- How to establish clear differentiators for your brand
- What the next major directions or trends for cannabis will be, based on analogous industries (food, pharma, nutraceuticals, etc)
- An opportunity for Q&A at the end