As consumers’ preferences mature and grow more refined, craft cannabis has become a hot topic. Some shoppers are looking for locally made, small-batch, artisanal products. What cues can the cannabis industry take from the craft brewing boom and how can those lessons be applied to this industry? We’ll dive into how the craft side of the cannabis industry could take shape next year and beyond.
You will learn:
- The value in small-batch marketing and how the craft beer industry has used this tactic to increase brand awareness and boost demand
- How defining “craft beer” helped that market appeal to consumers and how cannabis can follow a similar path
- How the focus on science advanced the craft beer industry and how cannabis can provide more transparency to consumers to achieve similar results
- An opportunity for Q&A at the end